Client: WiseGuys Barbershop

Industry: Barbershop / Retail E-commerce

Services Provided: Meta Pixel tracking setup, Conversion event configuration, Product catalog and shop setup, Meta Commerce integration, Ad creative design, Campaign strategy and setup, Audience targeting and optimization structure

The Challenge

WiseGuys wanted to monetize their brand beyond services by selling merchandise online but did not have the infrastructure required to support ecommerce advertising.

Key gaps included:
• No proper purchase tracking
• No product catalog connected to Meta
• No campaign structure for e-commerce sales
• No ad creatives built for product conversion

Without these foundations, scaling ads profitably would not have been possible.

Branderah Solution

1. Technical Foundation
We implemented a proper tracking structure to ensure every purchase could be measured accurately:
• Pixel installation and verification
• Purchase event tracking
• Events testing and validation
• Attribution setup

2. Commerce Setup
We structured their shop for advertising success:
• Product catalog creation
• Shop integration with Meta
• Product feed organization
• Dynamic ad readiness

3. Creative Strategy
We designed ads that positioned the merchandise as part of a lifestyle brand rather than just products, using strong identity driven messaging and clean visuals. Example campaigns highlighted merchandise collections and brand culture positioning.

4. Campaign Launch
We launched conversion focused campaigns designed to:
• Drive traffic to the shop
• Generate purchases
• Test audiences and creatives
• Establish baseline performance data

Results

Performance Summary:‍
• 325% ROAS

The campaigns exceeded the initial ROAS target of 200% while maintaining extremely efficient traffic costs.

Key Wins

• Established complete e-commerce tracking infrastructure
• Achieved profitable ROAS during early testing phase
• Built scalable campaign structure
• Created conversion focused creative assets
• Positioned the brand for long term e-commerce growth

Outcome

WiseGuys Barbershop now has a fully functional e-commerce advertising system that allows them to track performance, scale winning products, and grow their merchandise revenue with confidence.

Conclusion

This project shows how proper tracking, strategic creative development, and conversion focused campaign setup can quickly transform a local business ecommerce initiative into a profitable sales channel.

If you're running ads without proper tracking or not seeing measurable sales, the problem is usually the foundation, not the ads.

Branderah helps businesses build the systems behind profitable advertising.

Need help setting up your e-commerce ads and tracking properly?
Let’s build your growth foundation.